Get Your Video Started
Getting To Know Your Business Is Our Business
When you hire Road K Productions, you get a partner, and every video project is a collaboration. We care about our clients and put in the effort to get to know you and your company. That’s why every project begins with a consultation. This also determines what type of videos are optimal for your marketing strategy. We don’t offer a one-size-fits-all approach; we personalize our services to your needs.
What is your competitive advantage? Ask your top clients what makes your business unique. Would you agree with them? Is it something specific to your company, or can your competitors basically say the same thing?
Figuring out what sets your company apart from your competitors can take time. It can also highlight weaknesses of your marketing strategy you might have overlooked. If that’s the case, we’re here to help. We’re passionate about branding, and with our marketing expertise, we can help you and your company establish a unique identity that sets you apart from the competition.
One of the most critical pieces of advice we can offer is; to think before your shoot. Often, clients approach us with ideas that seem great on paper but are impractical in execution. We always welcome a challenge, but in video production, practicality is king. And if a project isn’t handled correctly, you risk wasting time, money, and you can end up with an ad that detracts from your brand. Also, if your deadline is unrealistic, we will let you know upfront. This is a collaboration and will require an investment of your time and ours. Here are some key questions that will help you outline your video project.
One of any company's biggest mistakes is seeing its customers as a faceless crowd. You have to know your audience to be able to produce a video that resonates with them. Asking yourselves essential questions at the outset will lead to better results. What are the demographics of your target market? What appeals to them? Do you need actors in your video that are in this demographic? How can you deliver your message in a way that resonates with them? What does your video ad need to motivate your desired response?
Who is your Audience?
What response do you want?
Every video has a purpose. So, always keep yours in mind. Ask yourself what you're trying to inspire your viewer to do. Is your goal simply to sell a product or service? Or are you trying to advise and educate your audience to instill trust and establish yourself as an expert in your field?
Are you offering knowledge to change consumers' lifestyles and purchasing habits? What is the problem you're solving, and what sets your solution apart from your competitors'? When writing the script, always keep your video's purpose in mind. This will help keep your message concise and compelling.
What is the mood /feeling?
A good video ad does more than just show; it should also make viewers feel something. How do you want the viewer to feel when they are watching it? Think of your video as a chance to give your brand character and personality. What are the values behind your brand? How do the video and the feeling it evokes communicate that? Think of the five adjectives that describe your brand (or re-brand) and incorporate them into your video’s visual style and tone.
What is the story or concept?
Sunflower Seed Oil: How It's Made
The best way to get your video’s message across is to make sure it’s clear to the audience. That’s why it’s always wise to have your ad’s story or concept fleshed out and, if possible, scripted. Doing so will make it much more likely that your ad will elicit the desired audience response.
Before you even begin shooting keep these things in mind. What is a unique story to your business that will appeal to your audience? Are you describing a product or service in an explainer video? A great way to start is to present a problem to your viewer and show how your company or product can solve it. Remember to communicate how your business solves the problem better than your competitors.
Who is the storyteller?
Another thing to keep in mind is the format of your video. Will voiceover narration suffice, or does the narrative need to be acted out? Although the latter can result in a more cinematic final product, it’s important to consider the additional expenses—professional actors, scriptwriting, and storyboarding lead to higher production costs.
​However, if you’re working with a tight budget, using the owner or CEO as the company’s spokesperson would be a great choice, especially for a business profile video. An articulate camera-ready employee who isn’t shy could be another alternative. But if you can afford it, hiring a professional actor to be your spokesperson would be a wise investment. This will enhance the production value of your video as long as you choose an actor that reflects the market you’re courting.
Studio Recorded Voiceover
That being said, a spokesperson is by no means mandatory. If done properly, a voiceover can be equally effective. If you utilize a professional studio with voiceover talent that matches the tone and vibe of your video, your ad can connect to your target audience. Doing so will give your ad a polished, professional feel reminiscent of television commercials.
Write the Script
A rambling or unfocused ad is the easiest way to lose your audience. Viewers shouldn't have to decipher the point of your video. That's why a well-written script is so important. The best way to start planning for a script is by making a list of critical values and messages you want your video to get across. Afterward, think about visuals that complement the script. You want to craft a narrative that captures these elements while staying within your budget.
It's always a good idea to come up with a rough draft or outline first and match images with the dialogue. Always remember to be as concise as possible. Think about how you can get the ad's message across in the most economical way. If necessary, read the script aloud and time it to ensure you don't go over your time slot.
When you’re ready, send us the script so we can discuss what equipment and resources we’ll need to best film your ad while staying within your budget. After we pin down the logistics, we can move on to the storyboard part of the process. This will help us get rough visuals of what the video will look like. Once approved, we can plan the production, determine who and what will be in your video, and the date and location of the shoot.
Writing a script can be challenging and intimidating. It’s certainly not for everyone. That’s why we have no problem taking on that responsibility for you. However, we encourage you to consider getting your hands in the dirt, so to speak.
After all, no one understands your company’s story and goals better than you and your team. It also presents an invaluable opportunity for collaboration between different company departments. It can also help you articulate your message from a different perspective in a way that resonates with your target audience.
